Twitter, Facebook, Tumblr – you may have used these platforms for keeping up with family and friends, following your favorite brands or tracking activities in the community. But have you considered the value social media can add to your business?
Today social media is more than just a way to keep people connected. It’s a highly cost-effective and easily implemented method for reaching customers – from authoring blogs on WordPress to tweeting quick tips on Twitter to sharing video on YouTube, Vine and Instagram.
What value could a social media plan have for your business? Here are a few roles social media can play:
- Demonstrate your expertise. Bring the same level of trust your patients have in you to social media. Give advice, provide insights and share relevant content from your favorite websites.
- Show your personality. Post behind-the-scenes photos, office happenings or words of wisdom that make you unique.
- Connect with your patients. Ask questions and respond to their inquiries via social media channels. Social media can also be a first place to address customer service concerns.
- Increase exposure. Each “share” or “retweet” means your name could appear in front of potential customers.
- Improve your SEO. With each social media account, you can set up a link back to your website. The more social media profiles you have, the more opportunities for you to “own” the results on a Google search for your business.
- Stay informed. Keep up with your peers by monitoring online conversations on industry trends or pending legislation. You may also find out what people are saying about you and your business.
Some specific tactics you may be able to apply to social media for your business:
- Use Instagram to show equipment or office features from unique angles. For pharmacists, this may showcase the advanced services or specialized practices utilized in your pharmacy. For our dental customers, explaining what each piece of equipment does may alleviate some of the intimidation that comes from an office visit.
- Connect with partners and vendors on LinkedIn - which is also a great place for recruiting. Share industry articles you might read online.
- Ask fun, engaging questions on Twitter or Facebook (for example: “How much does the tooth fairy leave at your house?” or “What’s your child’s favorite flavor when they need an antibiotic?”).
- Post patient testimonials on YouTube or Instagram.
These are just a few ideas. Check out these other great resources specifically related to social media for dental practices and pharmacies.
- Effective strategies to accelerate dental practice growth (Dental Economics)
- Legal Consequences of Social Networking
- Experts weigh in on dental practice social media policies (CDA)
- Pharmacy Social Networking Presentation
- Dentists: Is Social Media Marketing Worth It? (American Academy of Cosmetic Dentistry)
- How Pharmacies are Using Social Media (Smart Retailing Rx)
- Facebook for the Dental Practice (Sidekick Magazine)
- Health Services Success Story: Legacy Dental (Hubspot)
Are you active on social media? What have you found to be the most effective? Leave your thoughts in the comments below.